Put your wholesale catalog online, from a Google Sheet

Replace PDF catalogs and phone orders with one branded link your buyers can browse and order from. Set MOQs, capture company and tax details, invoice later, all from a Google Sheet. 0% commissions.

0% commissions · No coding · No credit card · Trusted by 10,000+ businesses worldwide

TRUSTED BY 10,000+ STORES

Still emailing PDFs and chasing orders by phone?

A real B2B order channel, run from a spreadsheet

A real B2B order channel, run from a spreadsheet

Less chaos. More orders. Zero commissions.

Your wholesale catalog lives in one Google Sheet. It shows up on one branded link you send to every buyer. Buyers browse SKUs, see live stock, and hit your minimum order quantities. At checkout, they fill in their company name, tax ID and PO number, and either pay online or check out on Pay on Invoice so you can settle later. Every order arrives on your WhatsApp, captured cleanly. No missed orders. No re-typing. No 25% platform fee.

Store.link vs. the alternatives.

Replace the PDF + phone-call workflow with a real B2B order channel today, at zero subscription cost, and skip months of enterprise B2B onboarding.

PDF Catalogs
Enterprise B2B
Setup cost
Free (but slow)
$$$ / month
Time to live
n/a
Weeks to months
Developer needed
Update prices
Re-send a new PDF
Submit, wait
MOQ per product
Custom checkout fields
Pay on Invoice / Net 30
Orders on WhatsApp
Commission per order
0%
0% + high SaaS fees

Launch your B2B store in 4 steps.

If you can edit a spreadsheet, you can run a wholesale catalog online.

1. Add your catalog to a Google Sheet

Each row is a SKU: name, code, price, category, variants, image, stock, and minimum order quantity per product. Bulk-paste thousands of SKUs from your master price list. Edit a price and it goes live instantly.

2. Set your B2B checkout

Add custom checkout fields for the things your accounts team actually needs: Company Name, GST/VAT/Tax ID, PO Number, delivery instructions. Choose payment methods: Stripe, PayPal, Razorpay for instant-pay buyers, plus your own custom options like Pay on Invoice, Net 30, or Request a Quote.

3. Password-protect for your buyers

Wholesale prices not for the public web? Set a store password and share it with your approved buyers. Everyone else sees a locked page.

4. Share your link

Send your branded link (yourcompany.store.link or your own domain) to every buyer. Every order lands on your WhatsApp and dashboard.

One platform for the way wholesale actually works.

Store.link is used by all kinds of B2B sellers. The pattern is always the same: a real catalog, real MOQs, real buyers, managed from a spreadsheet instead of a complex B2B platform.

Distributors & Stockists
List your full product range and take orders from retailers
Brands (Wholesale Channel)
Run a wholesale channel alongside DTC, from the same tool
FMCG & Food Wholesalers
Manage FMCG catalogs with MOQs and case-pack ordering
Auto Parts & Industrial
Sell parts and industrial supplies with SKU-level precision
Fashion & Lifestyle
Open a B2B channel for boutique and lifestyle wholesale
Pharma & Regulated
Password-protect your catalog for regulated or restricted products

Built for the way
wholesale sellers actually work.

Catalog from a Google Sheet

Manage your full catalog from one spreadsheet: thousands of SKUs, bulk paste, formulas, find-and-replace. Edit a price, mark something out-of-stock, or add a new SKU, live on the storefront immediately.

Minimum Order Rules

Set an MOQ per SKU directly in your sheet. Enable wholesale mode for a cart-level minimum order value. Buyers can't check out below your thresholds.

Custom Checkout Fields

Capture Company Name, GST/VAT/Tax ID, PO Number, delivery instructions, account number: text, phone, date or multi-choice. Every order arrives with what your accounts team needs.

Custom Payment Options

Create your own checkout options: Pay on Invoice, Net 30, Bank Transfer, Request a Quote, alongside Stripe, PayPal and Razorpay. Buyer checks out, you settle however you've agreed.

Password-Protected Catalog

Hide prices from the public web. Share a store password with your approved buyers.

WhatsApp Order Notifications

Every order on your WhatsApp with full details: items, quantities, company name, tax ID, PO number. Your sales rep follows up in one chat.

Bulk-Order Coupons

Run codes like BULK10 or seasonal promos to incentivise larger carts.

Your wholesale catalog, online before the end of the day.

Free forever. No credit card. No commissions. Replace the PDF + phone-call routine with one branded link.

See what our customers say.

Nguyet Nguyen-Thi-Minh
Nguyet Nguyen-Thi-Minh Digital marketer
“I wanted to open a small online shop to sell my old stuff. It was my fortune that I found a simple solution, Store.link. All I needed to do is enter the info on a spreadsheet!”
Paula
Paula Small business owner
“I have a small business and manage orders via WhatsApp. At some point it was impossible to keep track of conversations! Store.link helps me keep track and organize orders wonderfully.”
Sajeer Babu
Sajeer Babu Technical Architect @ Retailcloud
“Store.link is an innovative platform that revolutionises e-commerce by leveraging the simplicity of Google Sheets. Imagine crafting a fully functional online store within minutes!”
JuanG
JuanG IT Engineer
“I have women's clothing stores, and Store.link has been a huge help in presenting our products in an organized and attractive way. We can showcase photos, sort by colors, sizes, and categories.”
Debashish Rana
Debashish Rana CEO at RVG
“Joining Store.link has been a great experience. I saw great ease in handling my store with Google Sheets. Great experience and definitely recommended. The plans are great as well.”
IQ Box
IQ Box Puzzle subscription business
“Setting up our store was a breeze, in mere minutes we had everything up and running seamlessly. What truly stands out is the user-friendly interface and the sheer ease of making adjustments.”

Frequently asked questions.

If you have more questions feel free to contact us.

How do I create an online wholesale store?

Sign up for free, add your catalog to a Google Sheet (SKU, name, price, MOQ, variants, image, stock), and your B2B store is live and ready to share with your buyers in minutes. No coding, no developer.

Can I set a minimum order quantity per product?

Yes. Set an MOQ for every SKU directly in your sheet. Buyers can't add fewer than your set quantity to their cart, perfect for case-pack and bulk-only items.

Can I set a minimum order value for the whole cart?

Yes. Switch on wholesale mode in settings and set a cart-level minimum. Checkout is blocked until the buyer hits your threshold.

Can buyers check out without paying online (Pay on Invoice / Net 30)?

Yes. Create custom payment options labelled Pay on Invoice, Net 30, Bank Transfer or anything you like. Buyers check out under that option and you settle the payment separately. Cash on Delivery is supported out of the box too.

Can I run a "Request a Quote" flow for negotiated pricing?

Yes. Create a custom payment option called Request a Quote. The buyer fills their cart, submits their details, and the order arrives on your WhatsApp. You then negotiate and confirm payment however you've agreed.

Can I capture business details like Company, Tax ID and PO Number at checkout?

Yes. Add custom checkout fields (text, phone, date, multi-choice) for any business detail you need.

Can I hide my prices from competitors / the public?

Yes. Password-protect your store so only buyers with the password see prices and place orders.

Can different buyer tiers see different prices?

Inside one store, every buyer sees the same prices. If you need separate price lists for different buyer segments (e.g. Distributor / Reseller / VIP), you can run multiple stores, each with its own Google Sheet and price list, and share the right link with each segment.

Does Store.link support tiered (quantity-break) pricing?

Not as a native feature today. The two common workarounds: (1) create variants like "Carton of 24" or "Case of 144" at the price you want, or (2) use bulk-order coupon codes for large carts. True quantity-break pricing is on the product team's roadmap.

Can I use my own domain, currency and language?

Yes. You get a free yourcompany.store.link subdomain instantly, and you can connect your own domain on any paid plan. Store.link supports most global currencies and runs the storefront in your buyers' language.

Is it really free? Any commission?

Yes, free forever. 0% commission on every order on every plan. Optional PRO plans unlock advanced features like a custom domain, but there are never any commissions.